- This article was written by Belén Bueno. People, Talent & Culture at Paradigma. Thanks for sharing such interesting content with us.
“A diamond is forever” is a well-known marketing and advertising slogan. Although seven decades have passed since the original advertisement (De Beers, 1948), it is still being used. It is fascinating to see how an advertising campaign managed to create a new social rite and made us associate diamond rings with commitment. For those who enjoy reading about such curiosities, I recommend an article in GQ Magazine that talks about the 10 most well-remembered slogans.
For me, 2018 was rich in learning and new experiences. It is a year that I will always remember with affection and a certain nostalgia. I had the chance to experience, first-hand, the 3C’s of a hiring process: Customer, Candidate, and Consultant. This helped me reconnect with the candidate experience.